Using the Education Collaborative brand
Everything a member institution, funder, or partner needs to represent The Education Collaborative correctly — our logo, the co-branding badge, colours, and type. Download the full guidelines, then use the quick reference below.
Our primary lockup
The mark sits to the left of the wordmark. Keep it whole and unaltered. Use full colour on white, the reversed version on Pale Carmine or black, and give the logo clear space on every side.
Full colour on white
Reversed on Pale Carmine
Reversed on black
Showing a partnership
When you present work done with us, use one of the two approved identification lockups. The wording sits above our logo and is supplied as a locked file — never retype or restyle it.
When we are the lead
- Placement: our logo goes in the upper-left; the partner logo goes opposite, in the lower-right or upper-right corner.
- Identification: place the In partnership with lockup above the partner logo.
- Scale: size the partner logo to appear optically equal to ours.
When the partner is the lead
- Placement: put the In partnership with lockup across from the partner’s main logo, with clear space between them.
- Identification: always use the supplied lockup — it cannot be altered.
- Scale: both logos stay optically equal in prominence.
Common mistakes to avoid
- Don’t lock the partner logo to ours with a keyline or divider.
- Don’t place multiple partner logos directly beside ours.
- Don’t recolour our logo to match a partner’s.
- Don’t retype “In partnership with” — always use the supplied file.
Our colour palette
Pale Carmine and black carry the brand. The secondary colours add life to specific projects — use them with care so they never overshadow the primary palette.
Primary
Secondary
Logo don’ts
These rules apply to every mark and lockup. The list is illustrative, not exhaustive — when in doubt, ask.
- Don’t rotate the logo or set it on an angle.
- Don’t distort, stretch, or squash the mark.
- Don’t add shadows, glows, or other effects.
- Don’t change the colourways.
- Don’t create new lockups.
- Don’t recolour the logo.
- Don’t apply gradients.
- Don’t place the mark on a same-colour field.
- Don’t use any colours outside this guide.
Brand questions?
We’re glad to help you get it right — reach the team before you publish.